SEO – Search Engine Optimisation
What is SEO?
SEO is a great marketing tactic that encompasses many different skill sets. It is both a technical and creative disciple and not easy for most marketers. However, for those that are able to deal with the ups and down, stick the course, don’t take shortcuts the upside can be immense and truly transform your business. SEO is the practice of optimising your website for users and search engines. Great sites are those that appeal to your users first and foremost but are also technically crawlable by search engine robots. Together we can scale the SEO summit.
SEO is ultimately making your website user friendly and easy for search engines to crawl and index. Sounds easy but many miss the key basic steps to building a solid seo foundation. Get the basic right and build from there and you’ll gain results.
Why Use An Agency
A specialist seo agency will have in-depth skills across multiple search verticals and will know what it really takes to get results. In-house marketers can often feel SEO is another step to far to add to an already expanding list of priorities.