seo targeting
Market Research

Starting with keyword research allows us to see the market demand for your product or service and understand how your audience search and cost to generate traffic from this audience. 

seo task
Ad Acount Creation

Creating an effective campaign account structure to essential to keep your budget spending effectively in the right places. We will create the most cost effectife targeting for your brand.

Tracking & Reporting

Tracking all your conversions touch points we can tell where what ad your audience is connecting to, what keywords are converting and lots more. Using this data we can refine and optimise. 

ppc glasgow

Why PPC (Pay-per click) marketing

  • Gain vital visibility for ultra competitive keyword terms and gain measurable exposure to a global or local audience 
  • Research keywords that will convert before investing in other strategies 
  • Gain page one visibility instantly 
  • Test new products and services before mass launch 
  • Test new regions before mass launch 
  • Measure ROI and optimise strategy based on high performing campaigns 
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Pay Per Click Marketing Process

Understand at what stage your customers are in the conversion funnel is crucial to understand at what points will they convert. Using suite of tools we can tell what keywords users are likely to buy from and how much ad spend will be required to meet your search goals. This approach works very effectively combined with the power of organic search.

Research

Keyword searches, volume, cost per click, estimated impressions and ROI all play critical parts in the PPC search phase. This stage helps to refine a previous set of keywords or mine for new ones.

Strategy

A full pay per click strategy will include keyword targeting, budgeting, conversion tracking, ad copy and more. It is an ever evolving document that will set in motion more profitable ad campaigns.

MEasurement & Reporting

It doesn’t matter which platform we run PPC ads, adwords, bing, yahoo or even social ads on the likes of facebook, twitter, instagram we can track the direct and in-direct benefit to the brand.